February 24, 2025
For AURUM Africa, sustainability begins with the careful selection of materials, a fundamental aspect that reflects the brand’s values in every detail.
The choice of Acquerello paper by Fedrigoni, a high-quality uncoated paper, represents a concrete commitment to an eco-conscious approach. This material, fully biodegradable and recyclable, is FSC® certified and sourced from responsible origins. Moreover, it is acid-free and does not contain elemental chlorine, ensuring minimal environmental impact both in production and disposal.
Glass also aligns with this eco-friendly philosophy. Beyond being an elegant and versatile material, glass is infinitely recyclable without any loss of quality, significantly reducing its ecological footprint compared to other alternatives. This choice is not only aesthetic but also conveys a clear message: AURUM Africa is committed to creating products that are valuable not just for their quality but also for their respect for the environment.
Every element of the packaging, from paper to glass, has been carefully selected to visually and tangibly communicate the brand’s values of sustainability and authenticity. Attention to materials thus becomes an integral part of the product’s visual storytelling, expressing a deep connection with nature and a tangible commitment to a more responsible future.